Hi,

I have a marketing class paper due. Its on calculation of Customer Lifetime Value for a company with spreadsheet, data etc.. We can make up data as needed. I am a bit lost and needed help. This is the assignment:

1. Calculate Customer Lifetime Value (CLV) for a customer at your firm. Detail your assumptions. If you want to do CLV for a customer in another industry, make sure you have enough data and cite your sources for data. If there are issues of data confidentiality or accessibility, you can certainly make up data.
2. Change your assumptions about retention rate, growth rate, and discounting factor and see how results change. Please change them one at a time. Explain the changes in the results and what they mean for your company.

Main text: up to three pages including tables, graphs, and anything else you may need in order to visualize the results (font size 12 and 1" margin from all sides)

Thanks

AC