Hi! I have created a daily personal expense log as a part of my consumer behavior project. There's one aspect of the project I am stuck at.

Details:

1. For a FIVE WEEK period, you must keep a diary of the products you purchase. This is simply a listing of the products and/or services when, and where you made the purchase.

1. At the end of each week, look for 4 products you seem to "consume" most regularly or consistently, then think back on that week and analyze:

1. why you bought that product over another
2. what advantages or disadvantages resulted from purchasing that product over others
3. your satisfaction/dissatisfaction with the purchase
4. your intent to continue that purchase (or note if you decided to change your purchase pattern & why)

1. At the end of the five weeks, choose 3 key products and consider the two major Consumer behaviour factors or process for each separate product (e.g. peer pressure, learning, subliminal messages etc.) that contributed most to your consumption pattern (i.e. one different process for each of the 3 products).

The one in bold is where i need help. What are the factors/processes I should be looking at.

Thank you.