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Hi! I need answer for question 1 & 2 of the case Treasures of The Mountains Inc. Prepared by Laurent Denault It is April 1st,
Hi! I need answer for question 1 & 2 of the case
Treasures of The Mountains Inc. Prepared by Laurent Denault It is April 1st, 2020 and Sarah Jackson is sitting at her desk in the office of her store trying to assess the situation following the lockdown order due to the COVID-19 pandemic. "Who could have predicted this", she thought as she was trying to figure out a strategy for what might be a long and stressful period. Background Information Three years ago, Sarah left her successful marketing consultant career at a prominent Vancouver firm in an attempt to establish a better work-life balance and especially to pursue her lifelong dream of owning a retail store in her beloved region of the Canadian Mountains where she had fond memories of family summer vacations in her youth. Treasurers of The Mountains is an upscale retail shop that could be considered an emporium. The main products offered include men and women watches, jewelry items, home furnishings, such as crystals, vases, sculptures, and paintings. The store also provides "Canadian" branded food items, such as Maple Syrup products, Ice-wines, and wine vinegar, all in beautiful gift pack presentations. The store also sells high-end handbags, beauty products, and other fashion accessories tailored to customers with discriminating tastes. The store does cater to a few local residents of this small well-known tourist area, but over 90% of the sales are to tourists coming to the Mountains from all around the world. Treasures of the Mountains has the advantage to be from walking distance to a prestigious 5-star resort and hotel with worldwide acclaim. Furthermore, the small town is a compulsory stop for tour bus operators servicing tour groups from all parts of the world. The store is open year-round, but the busy season is concentrated from June to September, where the town is invaded by tourists and the energy is at its pinnacle. The store opens daily for 14 hours.
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