Hi i need answers to questions in "SIMULATION ON MARKETING PLAN" CHAPTER 2 OF PEARSON MARKETING.

Below is a part of the question

Chapter 2 Simulation: Marketing Plan

SIMULATION TITLE:

Marketing Plan

SIMULATION DESCRIPTION:

Global corporation Holden Evan is opening a line of new White Gardenia spas,

which will feature Holden Evan beauty products. The Chief Marketing Officer must look over the marketing plan

developed by the executive team and ensure that it sets clear goals, that it makes realistic forecasts, that it

commits necessary resources to the plan's success, and that it specifies measurable milestones.

Background

Global corporation Holden Evan is expanding into the spa business with a new chain of spas, called White

Gardenia spas. This new chain will open in the Northeast, and if it succeeds, will open nationally. Although the

chain will be only a small part of Holden Evan's business, the company hopes the spas will be profitable in their

own right and expose new customers to Holden Evan's beauty products.

An executive team has developed a marketing plan for the spas. As chief marketing officer (CMO), you must look

over the marketing plan in order to make sure that it is suitable, and find any flaws or omissions so that they can

be corrected. Your tasks include: making sure that the marketing plan sets clear goals, that it makes realistic

forecasts, that it commits necessary resources to the plan's success, and that it specifies measurable milestones.

You will also need to identify changes that would improve the marketing plan.

Executive Summary

You first review the executive summary of the marketing plan. It reads: "Holden Evan intends to leverage its

extensive experience and knowledge in the health-and-beauty sector by opening a spa franchise, White

Gardenia Spas."