Question
Hi I need help creating a Marketing Recommendation Report. The company I chose to make the report is Amazon. Here are the instructions on the
Hi I need help creating a Marketing Recommendation Report. The company I chose to make the report is Amazon. Here are the instructions on the assignment.
This week, as product manager of your focus business, you and your marketing team have recently learned from reports that there has been a decrease in customer satisfaction.
You and your team are tasked with providing a Marketing Recommendations Report; you must analyze consumer behavior as well as business research and analytics to supportyourmarketing decisions.
Includethe following sections and contentin your Marketing Recommendations Report:
Business Research and Analytics
- Changes or Improvements:Recommend what changes or improvements should be made to increase customer satisfaction or to better fit your recommended target and positioning. Explain the research and analytics you will use to drive changes and improvements.
- Product Line or Services:Recommend what line extensions or services should be added to the current product line. Explain the research and analytics you will use to determine recommended product lines or extensions.
- Complaints: Recommend how your team will assess customer complaints. Compare the different types of research available.
- Product or Service Location:
- Online Location:If your service or product is offered in an online-only environment, compare the current layout and overall presentation of the online storeandoffer your recommendations for improvement.
- Physical Location:If your product orservice is offered in a physical location, assess whether it is in keeping with your selected target and positioning.Share your recommendations for improvement.
Recommendationsfor Marketing Decisions
- Basedonyour research and analysis oftheinformation indicated above,provide recommendationsforleveraging this information tomake future marketing decisions.
- Assess how, moving forward, you will use research and analytics to evaluate your marketing decisions.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started