Hi

I need help with developing marketing strategies for Vermicompost that a company (Bayer Agriculture) is going to introduce as a new product.

I need help with setting quantifiable objectives and build marketing strategies for the agriculture segment in Canada and eventually globally.

Here is the introduction of the company and their plan.

Bayer Worm Castings is a brand for the Canadian market with global implications. Worms produce worm castings, also known as Vermicompost, by consuming various types of waste from manure to cardboard to organic scraps. The product is attractive as a replacement for synthetic fertilizers, which are increasingly vilified in popular imagination and policy. While most of the competition's attention focuses on vermicompost products, Bayer Innovation opportunities exist in the bioreactor space.