Question
Hi I need help with the following damage control memo assignment: Marketing professionals must effectively communicate during a moment of crisis. Imagine that you are
Hi I need help with the following damage control memo assignment:
Marketing professionals must effectively communicate during a moment of crisis. Imagine that you are a member of the administrative team of a marketing company.
You are assigned by the executive team to help determine an external marketing strategy to communicate and address a crisis at hand and map out the company's course correction efforts. You are also assigned to recommend a strategy to facilitate internal change within the organization that will prevent a similar marketing crisis in the future.
Conduct an Internet search using the key words "unethical marketing scandals" and select a scandal or crisis for the purpose of this assignment.
The memo should be directed to the executive team and in the memo I must:
- Assess the scandal or crisis at hand and include an applicable reference.
- Determine an external marketing strategy to communicate and address the crisis at hand and map out the company's course correction efforts.
- Recommend a strategy to facilitate internal change within the organization that will prevent a similar marketing crisis from happening in the future.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started