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Hi, i need help with this discussion question. Consider the International Marketing Communication process and how an organization with little MARCOM experience in a foreign
Hi, i need help with this discussion question.
Consider the International Marketing Communication process and how an organization with little MARCOM experience in a foreign country might mitigate potential communication errors?
Consider the elements of a Canadian communications message for a Canadian product - music, imagery, talent, words, format. What encoding might take place to delivery that message in Brazil (a high context culture) ?
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