Hi, I need some assistance. I'm Supposed to be making an executive summary and final Marketing Plan for the company Carter's. It should include background on your client, primary strategy, secondary strategy and primary gap. I have all these things, I just need help making it into a summary. please help I will thumbs up!

Carter's, Inc. Is the largest branded marketer of young children's apparel in North America. Carter's Inc. is a well-established company known for its extensive range of baby and children's apparel. With a strong presence in the market, Carter's is committed to providing quality clothing for infants and young children. The company's reputation is built on its dedication to creating comfortable, stylish, and affordable clothing for families. The growth of social media's influence and changing fashion trends have strongly impacted the baby/children apparel industry. The global baby apparel market size was valued at $62.36 billion in 2022 \& is projected to grow from $64.64 billion in 2023 to $95.22 billion by 2030. The growth of the baby apparel market is amazing. Carter's brand achieved the \#1 position with a 13.9% market share and our OshKosh brand having a 2.6% market share. The baby apparel industry is highly fragmented, which, in turn, is expected to increase competition between players. Which is good for any industry or market. Carter's biggest competition according to Comparably is Gymboree, Old navy, and the children's place. Challenges in this market include economic uncertainty, inflation, more competition/competitors, and the change of consumer behavior over time. Opportunities for Carter's include E-commerce expansion, collaborations and much more. Target 1: Married, female, A25+, 9-to-5 emplovee. Advertising message Products with reasonable costs and high quality that simplify and improve her life. Products that she knows will be dependable and long-lasting. wholesome products for her family and the environment Typical item Strong, soft, and absorbent bath tissue Easy-to-use, long-lasting paper towels Affordable and efficient laundry detergent Dish soap that is mild on hands but powerful against grease Target 2: A28+; Male; Single; Working for a small business. Advertising message affordable costs and excellent value Easy-to-use and simple-to-understand products. Products that are strong and last a long time Products that are green and sustainable. Typical item Paper towels and bath tissue of generic brands Dish soap and laundry detergent without fragrance Reusable water bottles and shopping bags appliances and light bulbs that use less energy. Brand positioning Statement Our strategy is to drive our brand image as the leader in baby and young C provide high-quality products at a great value to consumers