Hi, I need to write essay about Strategic Financial Management, and I need an advice of how I can approach this essay.

Topic - Critically analyse information about a range of financial topics demonstrating a good understanding of these topics.

*Demonstrate a critical understanding of the nature and theory of Strategic Financial Management techniques.

*Demonstrate critical understanding of the practical relevance of Strategic Financial Management techniques.

*Demonstration of a critical understanding of the impact of profitability and risks associated with Capital Structures.

*Demonstration of the ability to communicate ideas clearly in an academic essay with a high standard of presentation, style of writing and cohesive and logical expression

The Assigment Task:

*write an academic essay giving an overview of the role of Strategic Financial Management in profit-orientated business. The essay should explore theoretical concepts and critically relate these to their application in your field of study(Airlines)

*The essay should focus on Strategic Financial Management in strategic planning, decision making, forecasting, costing and pricing, budgeting, investment appraisal, performance management, management of risk, growth strategies and long-term financing. You should give specific consideration to the issue of capital structure on risk and profitability.

Assignment Guidance Notes

Identifying and explaining the purpose and theory underlying the main techniques of Strategic Financial Management.

Demonstrating, with relevant examples, how the tools of strategic financial management are applied in practice in your specific field of study.

Discussion (using relevant examples from Tourism Airline) of the dual role of strategic financial management in efficient sourcing and allocation of capital with a view to maximising shareholder returns.

Can you give me an guideline how should I approach this essay ?

Thanks !