Hi if you can please answer this question correctly that would be amazing but I have previously put this question on here and have gotten it incorrect. With answers of Continuous: New soda flavor, A new color being offered in your favourite brand if jeans. Discontinuous: Mobile apps for social networking Dynamically Continuous: A purse with in-built cell phone charger, the airplane. These were INCORRECT ANSWERS. If you can answer it correctly that would be great thanks.

The amount of disruption or change an innovation brings to a person's life is an important aspect of understanding the impact the innovation will have on the consumer and how much the consumer will have to change their ingrained habits to use the new product. The bigger the disruption on the way a consumer lives, the more a marketer has to work to help the consumer understand the product and the benefits it will bring. There are three major types of innovation: - Continuous innovation: A modification of an existing product requiring only minor changes to the consumers' current habits when they adopt the product - Dynamically continuous innovation: A significant change to an existing product that presents consumers with a new way to use an existing product - Discontinuous innovation: Creates really big changes in the way consumers live and radically changes their lifestyles For the following, drag each example to the correct category of innovation, keeping in mind that this example would be referring to when the product first appears on the market. Drag each example to the correct category of innovation and then click Submit. Dynamically Continuous A purse with a built-in cell Mobile apps for social New soda flavor phone charger A new color being offered in The airplane your favorite brand of jeans Submit