Hi, I'm Jenny. I'm doing International Marketing. This is the Wheel of International Marketing.

The question is: "Choose one possible international marketing opportunity and show how you would use these steps to conduct your planned marketing research"

The Wheel of Foreign environment International Marketing (uncontrollables) Political/legal Economic forces forces Domestic environment Controllables (uncontrollables) Firm environment (hub) Firm environment Social/ Political/ (controllables) Commercial Financial cultural legal forces forces forces forces Price Product Uncontrollables Domestic Environment (Spokes) Promotion Channels of Foreign environment (Rim) distribution Geography and infrastructure Economic climate Level of technology International obligations 5 5