Question
Hi kindly help in making 90 day digital marketing plan of small business (not a fictional one) consider following points in making this digital marketing
Hi kindly help in making 90 day digital marketing plan of small business (not a fictional one)
consider following points in making this digital marketing plan...
Source and synthesize appropriate primary and secondary marketing research
Use a planning framework to include PESTLE, Market, Product, Customer, Competitor, SWOT and Key Issues analysis and evaluation
Set appropriate SMART objectives including AMC calculations
Use the insights and objectives developed in your Situation Analysis to outline a digital communications strategy
Use software to develop an actions and timings schedule together with KPIs
Use primary research and benchmarks to calculate campaign budget requirement and forecast ROMI
Structure a plan around a professional planning framework (SOSTAC/ RACE) and include references.
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