Hi Marty, ni Austin Garr, yes this seems to be the talk of the town. I tNINK IT plays well with our existing mission and vision statements, but the final decision of whether or not we move is up to you, Austin Garr. We're here to support you as best as we can. Austin Garr Thank you both. I thought we could start by reviewing the SWOT analysis of Atlantic that Marty's team recently put together... Narrator Before you do that, Austin Garr, let's identify which stage of the strategic- management process you are currently in by asking to review a SWOT analysis: Austin Garr Assessing the current reality Narrator That's right! Assessing the current reality is when you look at where the organization stands and see what is working and what could be different so as to maximize efficiency and effectiveness in achieving the organization's mission. Among the tools for assessing the current reality is SWOT analysis. Marty So my team has put together this SWOT analysis for the company. Rhonda Based on this SWOT analysis, w