hi need help with these 2 marketing questions

Hi! I want to try out some retargeting ads. Are you familiar with the pros and cons of retargeting ads versus interest ads? There isn't really a difference between those types of ads. They just are two different ways to display an ad. Regardless of the one used, their results are the same. That's a good question. Retargeting ads are directed at those who have interacted with a brand before, and interestbased ads rely on previous browsing history to target customers. Either way, both ads will yield similar results, so it doesn't matter which one you choose to use. Select the best response. That's a good question. Interest-based ads capture new traffic. So they typically have low conversion rates, but they raise brand awareness. Retargeting ads help those who've already interacted with a brand close the deal on a purchase. They feature lower impressions and clicks, but CTR and conversion rates are generally higher. Hello! Which display campaign is going to give us the best ROI? What's your strategy for budget allocation? Due to its high traffic rates and ability to increase brand awareness, I believe we should invest more in interestbased ads. Due to its high conversion rates, I expect retargeting to have a higher ROI. So our strategy is to allocate more money Select the best response. towards that. ROI is difficult to predict. I feel like the best strategy is to keep doing what we've been doing