Question
Hi there a very good morning to you, i hope you are doing well. Can you please help me with this case study. Jaminy is
Hi there a very good morning to you, i hope you are doing well. Can you please help me with this case study.
Jaminy is a marketing manager and she has been reviewing the latest sales reports and salesHi there a very good morning to you, i hope you are doing well. Can you please help me with this case study. Jaminy is a marketing manager and she has been reviewing the latest sales reports and sales are down. Mary knows that if the company doesn't achieve this quarter's sales target, the company will be in trouble. The current marketing campaign is targeting young adults aged 18-25 years of age in the GTA. Ads are running in subway stations and bus shelters near universities and colleges. Mary wants to do what she can to help improve sales but she needs your help. Following some preliminary research, Mary has A decided to update the current campaign but she doesn't know what should be changed. So she has asked you to prepare a research plan to help inform this important decision.
Queries:
A) what is the the business problem statement
B) what is the the research objective and at least three research questions
C) what will be the research plan using at least three methods. For each method in your research plan, include the following: The method and the type of research to be conducted. A short rationale explaining why you chose this method and how it will help answer your research questions
D) what will be the research brief with the following sections
Background (provided)
Business Problem
Statement Research
Objective & Questions
Research Plan
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