Hi there,

I am doing a Digital Customer Relationship Review and I have some issues in this part "Research method- detail how you collected the social media posts, how you coded and analysed the content; include your coding instrument in an appendix"

According to my Data collection, I got the result as follow:

The analysis of the 100 comments that were randomly selected on Huawei mobile, found that the consumers had very varied views on the company. The findings are shown on the table below:

Emotion No of Tweeter Comments

Negative 25

Neutral 13

Positive 54

Mixed 7

No emotion 1

I am confused what is the coding instrument according to my data collection