Hi there,

I am doing a project for my marketing course, "In Search for a Customer.

I have choose Endy Mattresses.

How would you go about doing this?

• what are 3 marketing-related initiatives you would recommend this company undertake in the future.
• Briefly explain 'why' for each (but you do not have to provide many details on 'how'), based on what you have learned about the company
• Ensure that each recommendation relates to one of the 4 P's of the marketing mix

Thanks,

Rob