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Hi there I am doing a research assignment on how data is a core asset to Spotify, using strategy innovation and integration. (As well as,

Hi there I am doing a research assignment on how data is a core asset to Spotify, using strategy innovation and integration. (As well as, AI, Machine Learning and analytics.) I was wondering if you can find any frameworks and theories that link how the company generates value together with the research of the company and what information is out there regarding these areas.

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