Question
Hi there! Would need help in a case study assignment (CONTEMPORARY MANAGEMENT) here is the link to the case study: http://www.ntc.ntu.edu.sg/ntcc/Documents/Full%20Version/1.%20AIRBNB%20-%20TRANSFORMING%20TRAVEL%20THROUGH%20TECHNOLOGY.pdf after reading, here are
Hi there! Would need help in a case study assignment (CONTEMPORARY MANAGEMENT)
here is the link to the case study: http://www.ntc.ntu.edu.sg/ntcc/Documents/Full%20Version/1.%20AIRBNB%20-%20TRANSFORMING%20TRAVEL%20THROUGH%20TECHNOLOGY.pdf
after reading, here are the questions:
Question 1
What is the company selling? What is its value proposition?
Question 2
What was/were Airbnb's business growth strategy(ies) in the United States? Could the same business growth strategy(ies) be used internationally?
Question 3
Could an online lodging rental platform business be sustainable in the long run?
Question 4
Discuss the entrepreneurial qualities of Brian Chesky, Joe Gebbia and Nathan Blecharczyk. Do you think they have the ability to drive Airbnb's growth? Why?
Question 5
Would it be viable to develop a local version of Airbnb? If yes, why? If no, why?
here are some tips:
A successful case study analyses a real-life situation where existing problems need to be solved. It should:
- Draw on the ideas and knowledge discussed in this coursework to the practical situation at hand in the case study;
- Identify the problems;
- Select the major problems in the case;
- Suggest solutions to these major problems;
- Recommend the best solution to be implemented;
- Detail how this solution should be implemented.
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