Hi , This is a marketing case study assignment. I need your help to help this assignment to do with clearly, explain and example. Read the article understand and answer the 4 question which is introduction, 7.9, 7.10 and conclusion. You can also find in internet also make own answer give opinion.But the all answer must below 30 % similarity. Give each answer points or sentence or paragraph. Give a short paragraph for introduction and conclusion. For the 7.9 and 7.10 can give points , example, paragraph like that. Label each answer example: Introduction answer............ , 7.9 answer......... , 7.10answer ......... , conclusion........... . Just simple read the article and answer the question ( introduction, 7.9, 7.10, conclusion)
Online, Mobile, and Social Media Marketing It's Your Funeral According to the U.K. price comparison site Compare the of the market. The funeral business as a whole is estimated Market, the cost of funerals is rising on average at a rate of to be worth around $3 billion per year in funeral costs, de- 7 percent per year. The Funeral Planning Authority (FPA) spite falling death rates. Pre-paid funeral plans are certainly estimates that the average cost of U.K. funerals is over unsought products and services, but they are becoming more $5,000. With costs rising, the market for funeral plans has and more popular. increased, with over 120,000 packages sold on a yearly basis. This is a considerable rise compared to 10 years ago, Source: "A Guide to Funeral Costs," Compare the Market, hatp://www. when less than 40,000 were being sold each year. The FPA comparethemarket.com/life-insurance/information/funeral-costs-whats-involved; states that there are 909,091 active plans (worth an estimated Funeral Planning Authority, httpo/www.funeralplanningauthority.com. $5 billion) in the United Kingdom and that this total will 7-9. Describe the nature of unsought products and why they break the 1 million mark in 2015. It has been estimated that might be so notoriously difficult for a business to sell pre-paid funeral plans cover one in ten funerals in the United to consumers. (AACSB: Communication; Reflective Kingdom. In 2014, Golden Charter, one of the biggest provid- Thinking) ers of plans, had a 21 percent growth in sales and their market 7-10. Discuss other examples of unsought products and share increased from 36.9 per cent to 41.7 per cent. The other services and how consumers can be convinced to two dominant market leaders are the Co-operative Group and buy them. (AACSB: Communication; Reflective Dignity. Between the three companies they control the bulk Thinking)