Hi, this is Kazuya.

First time to ask the question.

Regarding this case study... https://www.coursehero.com/file/87116575/1b6bc09f89516c43743147c44bf82c82pdf/

I would like to answer these questions

How do you think the weakening of the British pound in 2020 affected Bromton's production costs and revenue ?

What profit maximizing strategies would you recommend if sterling continues to weaken ?

My answer is (Big picture)

Production costs rose because some parts are imported, but the ratio of imported parts is low, so it's not so big impact.

Revenue rose very well because 80% of their business is outside of UK. So their profit became bigger because of the weaken of the British pound.

Regarding profit maximizing strategies, expected to increase the bicycle market, they can produce more high quality and higher price products.

Because of this, supply curve shifts to left, their profit will be big.

Please give your help and I want to know what kinds of graphs or references I should add to my answer.

Thank you