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Hi, this is marketing question. First please read the course learning outcomes so you can know what type of question is this. Each question they

Hi, this is marketing question. First please read the course learning outcomes so you can know what type of question is this. Each question they provide course learning outcomes. Each question 20 Mark's so please give answer equal with that. Got 5 question. You can make the answer in paragraph , give example, give explain, add some pictures or do diagrams. Once you give any points please elaborate the answer as well to understand. You may can search in internet or give your own opinion. Please provide a simple introduction and conclusion for this answers if you can . When answer time label like this Question 1. answer. question 2. answer. and continue so I can see which answer for which question. Please help to do the question, guide me . Don't simply cancel. Thank you.

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Answer ALL question. Course Learning Outcome 1 Explain micro and macro marketing environments Question 1 Discuss how microenvironment elements affects marketer decision with example. (20 marks) Course Learning Outcome 2 Describe consamer motivations and buying decision process models Question 2 Briey explain Maslow Hierarchy of needs and how it affects customer purchase behaviour. (20 marks) Course Learning Outcome 3 Differentiate between the concept of market segmentation, market targeting and market positioning. Question 3 Discuss market segmentation for any TWO (2) Nestle products and who are their target market. (20 marks) Course Lenming Outcome 4 Explain marketing mix elements such as product, pricing, place and promotion. Question 4 Discuss all FOUR (4) components of marketing mix and how each components interrelated with each other. (20 marks) Course Learning Outcome 5 Discuss the integrated marketing communication process. Question 5 Discuss the advantages of using advertising for fast food industry and provide example. (20 marks)

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