Hi Tutor,

I hope you are well. I am really struggling to calculate my marketing objectives for my upcoming marketing plan.

We have decided to launch a unique sporting apparel brand for children aged 0-14 called Nike fundamentals and I need to understand the size of the opportunity.

I need your assistance to work out the following for Nike Australia.

1. How much Nike AU as a company will grow over 3 year period if they launch a new childrenswear line? ie % growth for sales revenue
2. How much we want to grow market share by.

Please assist me to work this out and provide a detailed workings/ explanation of your answer so I can learn for future projects please.

This is the relevant information I have found so far. All information relates to 2019 and found in Euromonitor

Total sportswear in Aus is worth 3,653.9 ( in millions)

Total AU population is 25 358 000 million

those aged 0-14 4,779,000

Nike market share for apparel is 9.7%

Please let me know if you need anymore information.