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Hi tutor please help me to this my part in marketing plan BANANA CHIPS PRODUCT LOCATION: CUBAO, QUEZON CITY 3.4 STRATEGIES (USING 4 Ps) Product
Hi tutor please help me to this my part in marketing plan BANANA CHIPS PRODUCT LOCATION: CUBAO, QUEZON CITY 3.4 STRATEGIES (USING 4 Ps) Product strategy includes decisions about product mix and lines, brands, packaging and labelling, and warranties Pricing strategy covers decisions about setting initial prices and adapting prices in response to opportunities and competitive challenges Distribution (Place) strategy includes selection and management of channel relationships to deliver value to customers Marketing Communications (Promotion) strategy covers all efforts to communicate to target audiences and channel members 3.5 MARKETING MIX includes tactics and programs that support product, pricing distribution, and marketing communications strategy (summary if action programs for at least 3 to 6 months, programs should coordinate with resources and activities of other departments that contribute to customer value for each product.|
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