Hi,

What is Mattel's Generic Strategy?

I believe it is Broad Differentiation; however, I would like to see if I'm right.

Also, this is what I have so far.

"The success of Mattel Inc. is partly owed to its differentiation strategy.

Mattel Inc. differentiates its domestic and international products by adopting demographic and geographical location preferences.

The strategy has allowed the company to remain competitive in its industry through the strength of its existing products. The company also differentiates through innovative products regarding consumers' growing health concerns, leading to cost leadership and strong customer loyalty.

Also, Mattel Inc., through a broad differentiation strategy, can position its products' offerings in such ways that they can stand out; this has helped the company reduce pressure on the need for heavy investment in marketing."

I need help with the details. For instance, what are some examples of demographic and geographic location preferences?

What are the consumers growing health concerns? Etc.

And any other important information you can find about Mattel's generic strategy.

Thank you!