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hich statement best describes reference groups? a . Reference groups serve as information sources and influence perceptions. b . A person can belong to only
hich statement best describes reference groups?
a
Reference groups serve as information sources and influence perceptions.
b
A person can belong to only one reference group.
c
Reference groups stimulate, but do not constrain, consumption behaviour.
d
Reference groups have strong influence on all brands and product purchases.
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