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Hide Assignment Information Instructions Position Papers: Module I Position Paper: Please research the American Red Cross. from their annual report identify their mission, vision, and
Hide Assignment Information Instructions Position Papers: Module I Position Paper: Please research the American Red Cross. from their annual report identify their mission, vision, and key strategic initiatives. Based on your research and from the readings, create a position paper that supports (or contradicts) this thesis: The American Red Cross, has created strategic marketing initiatives to serve all of the stakeholders of the organization. Be sure: to identify who are their stakeholders/publics describe how the American Red Cross segments their markets for a particular service/program examine their their strategic initiative serves these clearly defined target markets as well as the other stakeholders show how their strategic marketing programs fits with their mission and their vision make clear references to the primary textbook to demonstrate your learning of that material
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