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Instructions

The Atlantic Computer case describes Jason Jower's consideration of how to price a new server and software tool. As you will see from the case, he is considering different pricing strategies. Our discussion will focus on 1) assessing the financial impact of the different choices; 2) deciding what to do.

Please use the following questions to guide your preparation of the case:

1. What price would be charged under the different options?

1. Approximately how much money over the next three years will be "left on the table" if the firm were to give away the software tool for free (i.e., status quo pricing) versus utilizing one of the other pricing strategies?

1. What price should Jowers charge DayTraderJournal.com for the Atlantic Bundle? Why?