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High Flight Golf has decided to sell a new line of golf clubs. The clubs will sell for $950 per set and have a variable
High Flight Golf has decided to sell a new line of golf clubs. The clubs will sell for $950 per set and have a variable cost of $475 per set. The company has spent $310,000 for a marketing study that determined the company will sell 91,000 sets per year for seven years. The marketing study also determined that the company will lose sales of 9,150 sets per year of its high-priced clubs. The high-priced clubs sell at $1,380 and have variable costs of $700. The company will also increase sales of its cheap clubs by 11,900 sets per year. The cheap clubs sell for $384 and have variable costs of $174 per set. The fixed costs each year will be $15,450,000. The company has also spent $2,600,000 on research and development for the new clubs. The plant and equipment required will cost $55,800,000 and will be depreciated on a straight-line basis. The new clubs will also require an increase in net working capital of $4,175,000 that will be returned at the end of the project. The tax rate is 21 percent, and the cost of capital is 14 percent years 1. What is the payback period? What is the NPV? $ 2. 3. What is the IRR? % 4. Explain below why you believe this was or was not a good investment for the company
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