Question
High Power Publishing Company is considering publishing a new finance text book whose projected revenues include some revenues that will be taken away from other
High Power Publishing Company is considering publishing a new finance text book whose projected revenues include some revenues that will be taken away from other High Powers finance books. The lost sales on the other books are considered as ______________.
Group of answer choices
cannibalization
a sunk cost
synergy
a change in new working capital
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Foundations Of Financial Management
Authors: Stanley B. Block, Geoffrey A. Hirt, Bartley R. Danielsen
13th Edition
0073382388, 978-0073382388
