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High West Roller Company has three product lines: D, E, and F. The following information is available: D E F Sales $70,000 $40,000 $30,000 Variable

  1. High West Roller Company has three product lines: D, E, and F. The following information is available:

D

E

F

Sales

$70,000

$40,000

$30,000

Variable costs

(40,000)

(20,000)

(25,000)

Contribution margin

30,000

20,000

5,000

Fixed expenses

(15,000)

(15,000)

(25,000)

Operating income (loss)

$15,000

$5,000

($20,000)

  1. The company is thinking of dropping product line F because it is reporting an operating loss. Assume that $15,000 of total fixed costs could be eliminated by dropping F. Should product line F be dropped? You must demonstrate that High West is better off with your decision.

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