HigherEducation, Inc., a private educational company's share price is $110 per share; earnings and dividends are $7.00 a share, and the growth rate is zero. They have just announced a new growth strategy whereby the company's earnings would begin growing by 3% per year and remain stable at this new rate. This new growth strategy will require the company to reinvest 50% of their earnings starting at the end of this year (t = 1). What will happen to the price per share of this company?