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Highgrove Bathrooms manufacture and sell bathroom supplies. Their current strategy is to increase their market share and expand their appeal to a growing number of
Highgrove Bathrooms manufacture and sell bathroom supplies. Their current strategy is to increase their market share and expand their appeal to a growing number of environmentally aware customers by promoting a more 'green' image. Calculate the following: a) The ROI of the bathtub division without the new investment b) The ROI of the bathtub division with the new investment c) The residual income (RI) of the new product investment Type your answer for each of the above calculations in the table below. 3 marks Troy, the manager of the bathtub division, is debating the merits of an investment for a new product line of bathtubs that is made from 100% recycled materials. Currently the performance of each division, and the year end bonus, at Highgrove is based solely on maintaining or increasing the ROI of that division. The minimum required rate of return for the company is 12%. Information relating to the bathtub division and the proposed new investment is provided below: ) ROI of the bathtub division b) ROI after new product investment ..) RI of the new product investment d) Do you think that Troy will proceed with the new product investment? Justify your answer using the text box below. Buducted information for Bathtub Division Operating Profits Operating Assets 750.000 1 mark 3.650.000 Proposed new investment Forecast Profits Investment required 625,000 4.100.000 c) Based on your answer to (d) above, do you think Troy is acting in the best interest of the company? Explain and justify your answer using the text box below. 1 mark f) Describe how Highgrove Bathrooms could improve their reward system Type your answer text box below. 2 marks
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