Highlight issues that you believe the researchers might have faced across the different key markets and how you believe these could be overcome from the below article. 

To be included in answer is the following:

• Simultaneous entry 
• International Marketing strategy: standardisation vs differentiation 

Please provide peer reviewed articles in answer.

Charbonneau, J. (2017). Tourism New Zealand — Using research to activate the active considerers.  In R. Fletcher, & H. Crawford (7^th Eds.), International Marketing: An Asia-Pacific Perspective (pp. 261 -265). Pearson Australia.