Highly involved consumers look for "sizzle" while those who are less involved look for "steak". True False Question 28 (2 points) Consumers' lifestyles are affected by group membership within society-at-large. These groups are known as . culture O subcultures O cliques O normal groups Question 29 (2 points) Hispanic American households are distinctive in that they are the average American household. larger than O smaller than equally the same size as O rapidly becoming smaller than Question 30 (2 points) Which of the following distinguishes Asian Americans from other subcultures in the United States? Asian Americans constitute the largest subculture in the United States. Asian Americans are more likely to hold higher paying jobs than members of other subcultures. Asian Americans have the distinction of having a common language that acts as a unifying cultural agent. O Asian American households are larger than most other ethnic households in