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High-tech televisions account for 90% of the demand, with a greater preference for 50- and 55-inch products in the Peruvian market. The GFK consulting firm

High-tech televisions account for 90% of the demand, with a greater preference for 50- and 55-inch products in the Peruvian market. The GFK consulting firm pointed out that at the national level, 5,000 televisions have been sold a day in the last two months, and that as the 2018 World Cup approaches, sales will accelerate. "We believe that it should exceed 10,000 television sets per day," said Luis del Solar, commercial manager of GFK, in an interview with RPP News.

The manager added that in previous years the best-selling televisions were with screens that ranged between 32 and 33 inches, but now people prefer equipment between 55 and 58 inches. "Retailers are providing facilities, each chain has its credit card and approximately 30 or 40 percent of sales are with this modality, and there is 50 or 60 percent that are purchased in cash," he explained. Meanwhile, according to the latest study by Pulso Per, prepared by Datum, it was asked whether Peruvians are willing to buy a new television to enjoy the 2018 Russia World Cup. In this regard, 28% of Peruvians answered yes. they plan to buy a new television, while for 68% they do not have it in their plans. Regarding brand preference, LG has a concentration of 29.3%, followed by Samsung (25.1%), AOC (13.6%), Sony (3.6%) and Hyundai (3.2 %).

These five brands together represent 75% of the total purchased from abroad in the first four months of this year. In addition, in the two main brands that Peru imports (LG and Samsung), the sizes with the highest demand in this period of analysis are those of 50 and 55 inches, registering growth rates between 100% and 180%, respectively. The paragraphs presented above refer to a news item that appeared in the following link https://www.peru-retail.com/peru-venta-televisores-aumenta-primer-trimestre-mundial-rusia-2018/ The televisions that were imported due to the 2018 World Cup fever, have the following tariff item: 8528.72.00.00 Additionally, during the World Cup, many mobile phones (cell phones) were imported, which have the following tariff heading: 8517.12.00.00 All this in order to be able to watch the World Cup matches. The Ripley company that imported televisions before the World Cup had to take into account the specifications and regulations established by the Ministry of Transport and Communications for the proper functioning of this type of electronic device in our country. Precisely and thanks to this, the Ripley company imported 10,000 televisions months before the World Cup from South Korea from the LG television factory. Model LED 55 UHD Smart TV AI 55 UM7100. The Korean company quoted the televisions under the following criteria:

Production costs: US$ 750,000

Profit: 12% of production cost

Local transportation: US$15,800

Packing expenses: US$ 26,685

Customs clearance: US$ 1,870

Stowage: US$1,500

International Freight: US$ 1,200

International Insurance: US$ 350

Storage: US$480

Certificate of Origin: US$ 35

Thanks to this behavior of television imports, entities such as SUNAT, ADEX or the Lima Chamber of Commerce periodically record statistics that show the variation or fluctuation of imports of various products.

In addition to this, the statistics corresponding to the behavior of exports and imports in general during the months of May and June of the year 2020 have appeared.

Due to the phenomenon of globalization worldwide, the Peruvian State has signed many free trade agreements that promote and facilitate not only imports for the consumption of Peruvian consumers, but also encourages many companies to go abroad and conquer more and more of the market. But despite the great effort of the Peruvian State and the private sector (which are the ones that export), there are many shortcomings, for example: it is observed that we only have one large port and airport (Callao) to export our products in addition to having high logistics costs. Add to this that despite the great efforts of programs such as Sierra and Selva exporta, it is still not possible to expand the export supply of most of the country's regions, which works against us since we have enormous potential to export more and more non-traditional products.

Finally, we must mention that, just as Peru has made enormous efforts to grow "inside" to potentiate both exports and imports; We must also mention that apart from the signing of free trade agreements, Peru has managed to join blocs

a) Identify two (02) pillars of the PENX 2015-2025 that appear in the reading

b) In what way do these pillars that you have identified in the question appear in the reading?

c) Identify the considerations about the import strategies that appear in the reading

d) Support how these considerations appear in the reading

e) Identify the type of collaboration agreement that can be seen in the reading

f) Explain adequately how the type of collaboration agreement that you have identified in the question can be appreciated in the reading

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