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Hiker's Choice manufactures and sells 11 different models of hiking gear. Hiker's Choice is contemplating a 5% price cut across all 11 models. It expects

Hiker's Choice manufactures and sells 11 different models of hiking gear. Hiker's Choice is contemplating a 5% price cut across all 11 models. It expects the price cut to result in a 9% increase in the number of units sold for models X2401, X2403, X2405, and X2407. The other seven models (X2402, X2404, X2406, X2408, X2409, X2410, and X2411) are expected to see a 6% increase in sales volume. Assess the impact of the price cut on Hiker's Choice’s profits and prepare a profit and loss statement.

Model

Sales Price

Variable Costs

Sales Volume

X2401

$70

$35

2,500

X2402

$80

$40

3,000

X2403

$90

$45

3,500

X2404

$100

$50

4,000

X2405

$110

$55

4,500

X2406

$120

$60

5,000

X2407

$130

$65

5,500

X2408

$140

$70

6,000

X2409

$150

$75

6,500

X2410

$160

$80

7,000

X2411

$170

$85

7,500

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