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Hillary wanted to buy her son Jason a gift for his birthday. After reading up on what is popular these days, she was leaning toward
Hillary wanted to buy her son Jason a gift for his birthday. After reading up on what is popular these days, she was leaning toward buying him in-line skates. When Hillary told her daughter, Jessica, about her gift idea, Jessica told her mom that in-line skates are lame. She suggested that a Wii would be a much cooler gift for Jason. Based on Jessica's feedback, Hillary went to the web and began checking out some gift idea websites. In what stage of the decision-making process is Hillary?
- Need recognition
- Problem screening
- Information search
- Post-purchase evaluation
- Product evaluation
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