Hill-Rom is a leading B2B firm that dominates a niche in the health care industry. Explore the Hill-Rom company website. 

Describe the products and services offered to hospitals.

Select one product or service and develop a pricing strategy based on objectives, cost, and value.

How can Hill-Rom reduce the total cost-in-use for a hospital? Explain the rationale for your decision and how the decision helps reduce costs.

What type of digital marketing strategies would you incorporate? Remember, every marketing strategy and tactic you create and execute revolves around your target market