Question
Hilton Hotels is considering two alternative locations for a new hotel in Key West, Florida. One of the locations is near a beach, and the
Hilton Hotels is considering two alternative locations for a new hotel in Key West, Florida. One of the locations is near a beach, and the other location is directly on U. S. 1, the only highway into Key West. The following cash flows are associated with each alternative:
Beachfront location U. S 1 location
Year 1 $2,500,000 $1,000,000
Year 2 $1,000,000 $2,000,000
Year 3 $2,500,000 $5,000,000
Year 4 $3,500,000 $6,000,000
Year 5 $6,000,000 $5,000,000
Year 6 $10,000,000 $5,000,000
Year 7 $12,500,000 $4,000,000
Either hotel would cost $10,000,000 to build. Using the Cash payback method, which alternative should Hilton choose?
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