Hilton Hotels uses the first letters in the name "HILTON" , as shown below (Hilton, n.d.): H Hospitality: We are passionate about delivering exceptional guest experiences. I. Integrity: We do the right thing, all the time. L. Leadership: We are leaders in our industry and in our communities. T. Teamwork: We are team players in everything we do. O. Ownership: We are the owners in our actions and in our decisions. N. Now: We operate with a sense of urgency and discipline