Hilton Hotels uses the first letters in the name "HILTON" , as shown below (Hilton, n.d.): H Hospitality: We are passionate about delivering exceptional guest experiences. I. Integrity: We do the right thing, all the time. L. Leadership: We are leaders in our industry and in our communities. T. Teamwork: We are team players in everything we do. O. Ownership: We are the owners in our actions and in our decisions. N. Now: We operate with a sense of urgency and discipline. From the example above, we can call these "HILTON" statements as in the strategic management framework? Hilton Hotels uses the first letters in the name "HILTON" , as shown below (Hilton, n.d.): H Hospitality: We are passionate about delivering exceptional guest experiences. I. Integrity: We do the right thing, all the time. L. Leadership: We are leaders in our industry and in our communities. T. Teamwork: We are team players in everything we do. O. Ownership: We are the owners in our actions and in our decisions. N. Now: We operate with a sense of urgency and discipline. From the example above, we can call these "HILTON" statements as in the strategic management framework? goals mission value statements