HILTON WINDHOEK - OPEN FOR BUSINESS Roman Kopeck has spent the last sixteen (16) months overseeing the birth of a fourteen (14) floors hotel. The hotel opened on 27 May 2011. The new General Manager of the Hilton Windhoek says that the market was ready for a new entrant that focuses on the business market. The Hilton in Windhoek wants to be the hotel of choice for businessman and woman. There is, however, a pool on the roof and all the other amenities to cater for the leisure market. Kopeck says the hotel's eating and drinking facilities are proving to be very successful serving about a thousand (1000) people per day. Its revenue is split 50:50 between rooms and six (6) dining and beverage facilities, The Hilton Windhoek is ideally located at the entrance of a rapid new property development in Windhoek's central business district (CBD). The hotel was built and is owned by United Africa Group, a privately owned Namibian equity company. United Africa MD Haddis Tilahun says the company is a three hundred milion rand (R300m) investment. There are plans to expand the hotel and also to open up a casino. Tilahun says that legislation in Namibia requires a five (5) star establishment to be available before applying for a gambling license. The application has been made and the casino infrastructure is available below the hotel. They are hoping to be open by December 2011. The Hilton Windhoek is in close proximity to the Namibian Reserve Bank and the Supreme Court The neighboring streets of Independence and Sam Nujoma are reflective of the history of both the city and the country. The Hilton Hotel has been dedicated to a stalwart of the Namibian independence movement - Eliakim Namundjebo. His daughter, a well-known Namibian entrepreneur, is the current chair of the United Africa Group. Tilahun says the group was approached by various other hotel groups to operate the new hotel. They decided to go with Hilton Group as the brand is well-known and trusted by visitors to Namibia. The Hilton Group has around twenty-seven (27) million active members belonging to Hilton Honors. Hilton operates 3 750 hotels in eighty-four (84) countries. Last year, the Hilton Worldwide opened two hundred (200) hotels globally. Hilton Worldwide has set itself a 2 Strategic Management IV (ST14011) - Paper June 2017 goal of having a hotel in every key city in Africa, Namibia is a growing tourism market and the capital is a connecting point to various surrounding regions of the continent. In a country with a high unemployment rate the hotel has created two hundred and fifty (250) full time jobs, mostly trained from scratch. A total of two hundred and forty- four (244) employees are Namibian, the average age of staff is twenty-four (24) and management is thirty-eight (38), Kopeck is an Austrian who has worked in Seychelles, Kenya and Middle East. He says the Hilton Windhoek's occupancy rates are above that of the competition QUESTION 1: (30) 1.1 Formulate a vision statement for the Hilton Windhoek. (2) 1.2 Formulate a complete mission statement for Hilton Windhoek. (8) 1.3 Develop an Internal Factor Evaluation (IFE) matrix for the Hilton Windhoek (20) QUESTION 2: (30) Conduct a detailed PESTLE analysis for the hotel and accommodation industry in Africa with an emphasis on Southern Africa using information from the presented case study and your own knowledge from current media coverage. (20) QUESTION 3: (40) 3.1 The hotel and accommodation industry is characterized by intense competition. Using one of Hilton Windhoek's competitors, determine its competitiveness by means of a Competitive Profile Matrix stating five (5) success factors. 3.2 Based on the case study, describe five (5) distinctive competences associated with the Hilton Windhoek (10) Elaborate on five (5) strategies you would propose to the Hilton Windhoek from your analysis of the case study and your own knowledge of the industry. (10) 3.3 TOTAL: 100 HILTON WINDHOEK - OPEN FOR BUSINESS Roman Kopeck has spent the last sixteen (16) months overseeing the birth of a fourteen (14) floors hotel. The hotel opened on 27 May 2011. The new General Manager of the Hilton Windhoek says that the market was ready for a new entrant that focuses on the business market. The Hilton in Windhoek wants to be the hotel of choice for businessman and woman. There is, however, a pool on the roof and all the other amenities to cater for the leisure market. Kopeck says the hotel's eating and drinking facilities are proving to be very successful serving about a thousand (1000) people per day. Its revenue is split 50:50 between rooms and six (6) dining and beverage facilities, The Hilton Windhoek is ideally located at the entrance of a rapid new property development in Windhoek's central business district (CBD). The hotel was built and is owned by United Africa Group, a privately owned Namibian equity company. United Africa MD Haddis Tilahun says the company is a three hundred milion rand (R300m) investment. There are plans to expand the hotel and also to open up a casino. Tilahun says that legislation in Namibia requires a five (5) star establishment to be available before applying for a gambling license. The application has been made and the casino infrastructure is available below the hotel. They are hoping to be open by December 2011. The Hilton Windhoek is in close proximity to the Namibian Reserve Bank and the Supreme Court The neighboring streets of Independence and Sam Nujoma are reflective of the history of both the city and the country. The Hilton Hotel has been dedicated to a stalwart of the Namibian independence movement - Eliakim Namundjebo. His daughter, a well-known Namibian entrepreneur, is the current chair of the United Africa Group. Tilahun says the group was approached by various other hotel groups to operate the new hotel. They decided to go with Hilton Group as the brand is well-known and trusted by visitors to Namibia. The Hilton Group has around twenty-seven (27) million active members belonging to Hilton Honors. Hilton operates 3 750 hotels in eighty-four (84) countries. Last year, the Hilton Worldwide opened two hundred (200) hotels globally. Hilton Worldwide has set itself a 2 Strategic Management IV (ST14011) - Paper June 2017 goal of having a hotel in every key city in Africa, Namibia is a growing tourism market and the capital is a connecting point to various surrounding regions of the continent. In a country with a high unemployment rate the hotel has created two hundred and fifty (250) full time jobs, mostly trained from scratch. A total of two hundred and forty- four (244) employees are Namibian, the average age of staff is twenty-four (24) and management is thirty-eight (38), Kopeck is an Austrian who has worked in Seychelles, Kenya and Middle East. He says the Hilton Windhoek's occupancy rates are above that of the competition QUESTION 1: (30) 1.1 Formulate a vision statement for the Hilton Windhoek. (2) 1.2 Formulate a complete mission statement for Hilton Windhoek. (8) 1.3 Develop an Internal Factor Evaluation (IFE) matrix for the Hilton Windhoek (20) QUESTION 2: (30) Conduct a detailed PESTLE analysis for the hotel and accommodation industry in Africa with an emphasis on Southern Africa using information from the presented case study and your own knowledge from current media coverage. (20) QUESTION 3: (40) 3.1 The hotel and accommodation industry is characterized by intense competition. Using one of Hilton Windhoek's competitors, determine its competitiveness by means of a Competitive Profile Matrix stating five (5) success factors. 3.2 Based on the case study, describe five (5) distinctive competences associated with the Hilton Windhoek (10) Elaborate on five (5) strategies you would propose to the Hilton Windhoek from your analysis of the case study and your own knowledge of the industry. (10) 3.3 TOTAL: 100