Hiqua is a footwear brand that focuses on making footwear for children from the ages of 3-12 years old. Me and my business partners came up with the name by putting two words together high and quality, which then gave us Hiqua. The companys slogan is comfort in every step with suggests that the shoes are much comfort to every enter the footwear market. In this presentation we will answering multiple questions about our footwear company. The brand focuses on making all types of footwear for children from sandals to trainers and accessories like shoes soles and fancy laces for kids.

Competitive strategy

Explain which decisions you made in terms of pricing, distributors, marketingor other?