his question is related to Business Strategy SMGT4408. I have a presentation for Core issue, Alternatives, Recommendations and Implementation. CASE 25: Starbucks in 2020: Is the Company on Track to Achieve Attractive Growth and Operational Excellence? Regarding the core issue for the case study, I decided to be Maintaining market share and profitability amidst the competition in China market. For the alternatives, I decided 2 Alternatives : Alternative 1 is Partnership with Local Players and Influencers, Alternative 2 to be Implementing an Online booking system. I already pointed the pros and cons for each of the alternatives. I also created the decision matrix to choose the best alternative for recommendation.

I need your help please for recommendation as I do not know how to complete my work , based on the decision matrix Alternative 1 is the best. but how can I ensure that the recommendation is specific and feasible, and how can I briefly justify the recommendation. Also how can I provide details on how the alternative would be financed (debt/equity/available cash etc.) Further, help me please How can I Recommend an alternative and provide evidence for why this alternative is the best one for the company to pursue.

\begin{tabular}{|c|c|c|c|c|c|c|c|c|} \hline Factor/Objective & \begin{tabular}{l} Understanding \\ consumer needs \end{tabular} & \begin{tabular}{l} Financial \\ feasibility \end{tabular} & \begin{tabular}{l} Impact on \\ profitability \end{tabular} & \begin{tabular}{l} Impact on \\ market share \end{tabular} & Brand image & \begin{tabular}{l} Customer \\ experience \end{tabular} & Scalability & \begin{tabular}{l} Total \\ Weighted \\ Score \end{tabular} \\ \hline Weight & 5 & 4 & 3 & 3 & 3 & 2 & 1 & \\ \hline \begin{tabular}{l} Option A: Partnership \\ with Local Players \& \\ Influencers \end{tabular} & High & High & Medium & Meduim & High & Low & High & \\ \hline & 7 & 7 & 5 & 5 & 7 & 3 & 7 & 127 \\ \hline \begin{tabular}{l} Option B: Implement an \\ online booking system \end{tabular} & Meduim & Meduim & Low & Low & Meduim & High & Meduim & \\ \hline & 5 & 6 & 3 & 1 & 5 & 7 & 5 & 95 \\ \hline \end{tabular}