his week you are assigned the reading,MOHAMMED, R. (2018). The Good-Better-Best Approach to Pricing. Harvard Business Review.

This article expounds on the marketing and pricing strategy of market segmentation and pricing products/services based on a strategy of Good , Better and Best for delivering value to customers.

In light ofallyour learning this week, step back and

1. assess the implications of this strategy and whether the approach can assist in delivering enhanced"value Exchange", Smith, T. J. (2011).
2. How does price discrimination (direct indirect) fit into the implementation of this strategy.
3. Discuss the challenges and risks to implementing this strategy.