Historically advertising was seen as the only role of marketing - things have really changed. Chapter 13 provides great insight and lets us know how important the Web and social media are to the advertising of health care. Many multiple tactics are available in this new environment. Please post your thoughts and comments then respond to 2 other classmates. What are your thoughts relative to the discussion question presented below - Discussion task: Outline the advertising copy an accountable care organization (ACO) would use in advertisements that are: (a) competitive and product-based, (b) pioneering institutional, and (c) help-seeking, product-based.