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Historically, your company has produced headphones and ear buds, but recently one of your engineers proposed an interesting idea: using the organization's sound technology to
Historically, your company has produced headphones and ear buds, but recently one of your engineers proposed an interesting idea: using the organization's sound technology to create a device that will help cure insomnia. After looking at relevant research, you and your executive team all agree the idea has tremendous potential, but it is risky because it means moving beyond the sound system industry and into the medical device industry. However, because your organization has always used the horizontal coordination model, you feel confident of success. Which of the following is contributing most to your confidence level on this particular new venture? Group of answer choices Your organization has highly competent individuals working in R&D, marketing, and production. Individuals working in your organization's R&D department have links to R&D professionals in the medical device industry. Individuals working in R&D, marketing, and production in your organization are adept at sharing ideas and information. Individuals working in R&D, marketing, and production in your organization understand customer needs
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