Question
Hit or Miss Sports is introducing a new product this year. If its see-at-night soccer balls are a hit, the firm expects to be able
Hit or Miss Sports is introducing a new product this year. If its see-at-night soccer balls are a hit, the firm expects to be able to sell 55,000 units a year at a price of $60 each. If the new product is a bust, only 35,000 units can be sold at a price of $55. The variable cost of each ball is $30, and fixed costs are zero. The cost of the manufacturing equipment is $6.5 million, and the project life is estimated at 10 years. The firm will use straight-line depreciation over the 10-year life of the project. The firms tax rate is 40%, and the discount rate is 10%.
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